PTC Will work with Pharmaceutical Manufacturers to limit Commercials for ED

Have you ever been interrupted by one of those erectile dysfunction commercials that air during times your kids might be watching the television? Well, things are about to change and the pharmaceutical companies that manufacture ED meds Cialis and the ever so popular Viagra, will have to let the Parents Television Council know when their ads will be aired.

The PTC (Parents Television Council) is a media advocacy group that was made in order to prevent children for being exposed to commercials that involve violence, sex, foul language and in this case, erectile dysfunction ads.  This comes just months after the American Academy of Pediatrics (AAP), expressed its concern about inappropriate advertising on erectile dysfunction ads:

EDGuider News: AAP wants Sexual and ED commercials during family hours to stop

The PTC will now collaborate with the pharmaceutical companies to establish at what times and on which stations their commercials will be aired on. Both Pfizer and Elli Lilly have arranged an agreement with the PTC to provide them with their schedules on a weekly basis; these include the ones for broadcast television but not cable TV which is another concern for the PTC. Cable Television is where most kids spend their time, however the PTC confirms this is a first step in helping solve the matter.

Will be tough for Pharmaceutical Manufacturers to control.

Regulating the exact stations and the specific times the commercials will be aired on could be a tough challenge for the pharmaceutical companies to control. Most advertising companies will sell spots in campaigns, not in individual shows. Many firms who purchase these spots do not even know where they will appear until they have seen them live.

The whole erectile dysfunction commercials have been a dilemma in the media for a long time now. Back in 2009 Republican Jim Moran wanted to limit the time any impotence related commercials be aired, he even introduced a new bill for it called HR2175.  Saudi Arabia also expressed concern about ED commercials when the Arab community was presented with a commercial for Snafil (tadalafil), a similar type of medication to Cialis. Most Arab cultures still consider impotence a taboo and commercials such as these are still premature for the UAE.

EDGuider News: United Arab Emirates upset about commercial promoting Snafi